Post by account_disabled on Jan 3, 2024 1:33:58 GMT -5
We recently talked about the launch of Spotify's personalized summaries of users' audio consumption this year. Today, the platform has announced a new summary aimed at the advertising industry: “ 2020 Wrapped for Advertisers ” . This virtual experience shows various insights about listening trends worldwide based on various segments, habits and categories (“mothers”, “foodies”, “millennials”, “gamers”, …). The summary, developed hand in hand with the digital agency Huge , includes some of the conclusions of the second annual Culture Next trends report . In addition, there is the possibility of interacting with the content to expand information and data on specific categories and certain tips to optimize the information for advertising efforts. Some of the most notable insights are the following: The unstoppable rise of podcasts.
Globally, there has been a 108% increase in total monthly active users who listened to podcasts between January and September 2020, compared to the same period in 2019. In addition, the total unique Phone Number List users of 'News and Politics' increased by more than 140% compared to the previous year. The favorite podcasts of Spaniards over 35 years old are: 'Nobody Knows Nothing', 'Understand Your Mind', 'Meditada', 'Meditations to connect with the inner guide' and 'Sleep Meditation' Relaxation and visual stress. “Rest” was the #1 trend of 2020 around the world. On the other hand, Spotify data reflects that the search for entertainment through audio channels has increased due to the search for alternatives after excessive consumption of screens that have caused eye fatigue (72%). What each type of consumer listens to.
Among Spotify's top 50 artists, the favorite artists of the following demographic groups in Spain (listed in order from 1 to 5) are:- ' Gamers ': Bizarrap, Kidd Keo, Trueno, Ayax and Prok, and Natos and Waor – ' Foodies ': El Barrio, Ayax and Prok, Estopa, Melendi and Natos and Waor – Podcast Users : LA YOUNG, Pop Smoke, Ptazeta, Wisin and KHEA – Fitness Passionate : Kidd Keo, Ayax and Prok, Natos and Waor , Trueno and Rvfv – First-time parents : Ñengo Flow, BTS, One Direction, El Alfa and Ariana Grande Desire for news . 68% of users between 16 and 40 years of age say that, thanks to online algorithms and recommendations, they discover new music regularly. Gaming and audio, more united than ever. The consumption of audio content during gaming increased by 18% compared to 2019. The favorite devices for this were: desktop (+28%), speaker (+61%) and game console (+55%).
Globally, there has been a 108% increase in total monthly active users who listened to podcasts between January and September 2020, compared to the same period in 2019. In addition, the total unique Phone Number List users of 'News and Politics' increased by more than 140% compared to the previous year. The favorite podcasts of Spaniards over 35 years old are: 'Nobody Knows Nothing', 'Understand Your Mind', 'Meditada', 'Meditations to connect with the inner guide' and 'Sleep Meditation' Relaxation and visual stress. “Rest” was the #1 trend of 2020 around the world. On the other hand, Spotify data reflects that the search for entertainment through audio channels has increased due to the search for alternatives after excessive consumption of screens that have caused eye fatigue (72%). What each type of consumer listens to.
Among Spotify's top 50 artists, the favorite artists of the following demographic groups in Spain (listed in order from 1 to 5) are:- ' Gamers ': Bizarrap, Kidd Keo, Trueno, Ayax and Prok, and Natos and Waor – ' Foodies ': El Barrio, Ayax and Prok, Estopa, Melendi and Natos and Waor – Podcast Users : LA YOUNG, Pop Smoke, Ptazeta, Wisin and KHEA – Fitness Passionate : Kidd Keo, Ayax and Prok, Natos and Waor , Trueno and Rvfv – First-time parents : Ñengo Flow, BTS, One Direction, El Alfa and Ariana Grande Desire for news . 68% of users between 16 and 40 years of age say that, thanks to online algorithms and recommendations, they discover new music regularly. Gaming and audio, more united than ever. The consumption of audio content during gaming increased by 18% compared to 2019. The favorite devices for this were: desktop (+28%), speaker (+61%) and game console (+55%).